The popular Japanese anime "Grendizer" is set to collaborate with Saudi Arabia's renowned potato chips brand "Tasali." Special edition products featuring "Grendizer" on the packaging will be released across Arab countries. Alongside this, promotional materials in stores and social media campaigns will also be launched.

Manga Productions (Riyadh - Tokyo), the Middle Eastern licensing partner for "UFO Robo Grendizer," has announced a partnership with PepsiCo, famous for Pepsi-Cola. This collaboration is part of the promotional activities for "Grendizer" in Arab countries.

Manga Productions is a leading animation, manga, and game production company and publisher in Arab countries. They are also a licensing partner for attractive Japanese content, actively promoting such content to a global audience, including Arab countries.

Comment from Kazuhiro Nagai, Vice President of Dynamic Planning Co., Ltd.

"We are delighted that 'UFO Robo Grendizer' will be featured on the packaging of 'Tasali,' a nationally popular brand in Saudi Arabia, through our collaboration with Manga Productions. We hope that people in the Arab countries will enjoy the newly created artwork used in the packaging."

Comment from Ahmed Elsheikh, CEO of PepsiCo Middle East

"By incorporating popular anime content in Saudi Arabia into our packaging design, we aim to deliver a unique and nostalgic charm to consumers. We are honored to revive 'Grendizer' with Tasali Chips through our partnership with Manga Productions."

Comment from Dr. Essam Bukhari, CEO of Manga Productions

"Manga Productions is thrilled to be the licensing partner for 'UFO Robo Grendizer' in the Middle East, thanks to Dynamic Planning Co., Ltd. We are excited to collaborate with PepsiCo Middle East to release 'Grendizer'-related products across Arab countries. As a licensing partner for various companies, we will continue to promote content awareness in the Middle East and beyond, striving to expand the fan base globally."

As part of its promotional activities, Manga Productions created the world's largest statue of "UFO Robo Grendizer" in Riyadh, Saudi Arabia's capital, in 2022. Standing at 33.7 meters tall, the "Grendizer" statue holds the Guinness World Record for the largest metal sculpture of a fictional character.

About Manga Productions

Manga Productions aims to showcase Saudi Arabian culture to the world through excellent content, actively engaging in animation and video game production. The company supports and nurtures the talents of young people in Saudi Arabia and Arab countries, promoting various themed content to instill great values and morals in the younger generation.

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Source : PR TIMES