A collaboration between the TV anime "Uma Musume Pretty Derby Season 3" and Sanrio Characters has been announced.

Starting May 3rd, merchandise featuring collaboration illustrations will be sold at Laforet Harajuku, Abeno Q's Mall, Nagoya PARCO, Sendai EBeanS, and AKIHABARA Gamers Main Store.

At Laforet Harajuku, Abeno Q's Mall, and Nagoya PARCO, life-size panels and mini-character panels will be displayed. "Uma Musume" features characters inspired by real-life racehorses such as Special Week, Silence Suzuka, and Tokai Teio, and has gained popularity across multiple media formats including games, comics, and anime.

The first season of the TV anime aired from April to June 2018, the second from January to March 2021, and the third from October to December 2023. In the Weekly Young Jump, a manga titled "Uma Musume Cinderella Gray" starring Oguri Cap is currently being serialized. The voice actors are also featured in music programs and have been described as a "social phenomenon."