Voting for the "2024 Sanrio Character Ranking," a popular voting event for Sanrio characters, began at 11 AM on April 11th. Voting will be accepted until May 26th, with the final results to be announced at "SANRIO FES 2024" held at Tokyo Big Sight on June 16th.

This year's theme for the 39th event is "Sanchu♥Sharing the 'Love' with You", encapsulating the theme of sharing love between characters and fans, and creating moments that make everyone want to send a kiss of "thank you". The key visual features characters blowing kisses in a charming design.

Will "Cinnamoroll" achieve its first-ever 5th consecutive victory, or will "Pompompurin" and "Kuromi," who have monopolized the TOP3 for two consecutive years, take the crown? How will "Hello Kitty," celebrating its 50th anniversary this year, fare? Additionally, ranks for debutants from the user-participation project "NEXT KAWAII PROJECT" like "Hanamaru Ghost," "Petapeta Mini Lian," and "BUDDYEDDY" will also be highlights.

■Comments from Notable Characters

[Cinnamoroll (Last Year's Winner)]: Thank you for all your support last year! I hope to have fun with everyone again this year♪
[Pompompurin (Last Year's Runner-Up)]: I hope you'll support me so I can grow even more!
[Kuromi (3rd Place Last Year)]: I'll do my best to be the best me this year too! After all, I deserve to be number one!
[Hello Kitty (5th Place Last Year)]: It's Hello Kitty's 50th anniversary for the Sanrio Character Ranking! I'll do my best, so please support me!
[Petapeta Mini Lian (First Entry)]: Excited for my first participation! Everyone on Earth, please support us♪
[BUDDYEDDY (First Entry)]: It's Eddy! Feeling excited and nervous! I hope everyone will support us♪
[Hanamaru Ghost (First Entry)]: It's my first time participating, and I'm so nervous! If you could support me, I'd be so happy♪

■Event Details

"2024 Sanrio Character Ranking"
Schedule: Voting period April 11 (Thu) – May 26 (Sun)
*WEB voting from April 11 (Thu) 11 AM – May 26 (Sun) 5 PM *Strawberry News voting only from April 10 (Wed)
First Flash Report (Top 1–10) April 16 (Tue) 1 PM
"Sanrio+" Exclusive Announcement (Top 1–20) April 26 (Fri) around Noon
Midterm Announcement (Top 1–20) May 9 (Thu) 1 PM
*Full ranks (Top 1–90) viewable on the voting site by logging in with "Sanrio+" ID
Final Results (Top 1–90) June 16 (Sun) at "SANRIOFES2024", details to be announced later
*Announcement times are subject to change
Participating Characters: 90 characters

"2024 Sanrio Character Ranking Partner Category"
Schedule: Voting period April 11 (Thu) 11 AM – May 26 (Sun) 5 PM *WEB voting only
Midterm Announcement (Top 1–3) May 9 (Thu) 1 PM
Final Results June 16 (Sun) at "SANRIOFES2024"
Participating Characters: 28 pairs (planned)