DeNA announced its financial results for the third quarter of the fiscal year ending March 2025 (October–December 2024) on February 7. The mobile game Pokémon Trading Card Game Pocket (PokéPoké), released in October, became a global hit, propelling the company's gaming business profits by an astonishing 8,126.8% year-on-year to ¥18.6 billion. The segment had posted a ¥200 million loss in the same period last year but has now made a remarkable turnaround.

PokéPoké is a mobile app based on the popular Pokémon Trading Card Game. By December—just a month and a half after its October 28 release—the game had surpassed 60 million downloads worldwide, marking a strong start. DeNA noted that the game boasts exceptionally high retention rates compared to its previous titles, with many users subscribing to the premium pass.

At the earnings presentation on February 10, CEO Shingo Okamura commented, "PokéPoké has had an incredibly smooth launch, driving significant revenue growth and corresponding profits." He emphasized the game's success on a global scale, stating, "We’re seeing strong engagement across multiple countries and regions."

Regarding the reasons behind the game’s success, Okamura highlighted the synergy between Pokémon, Creatures, and DeNA, crediting their effective teamwork. He also noted that PokéPoké’s retention rates remain significantly high compared to DeNA’s past titles but refrained from disclosing exact figures.

With the gaming segment performing well, DeNA’s consolidated earnings for the period ending December 31 saw significant improvements. Revenue rose to ¥116.7 billion (+12.1% YoY), operating profit reached ¥20.9 billion (compared to a ¥27.6 billion loss the previous year), pre-tax profit was ¥23 billion (up from a ¥29.8 billion loss), and net income was ¥15.8 billion (recovering from a ¥31.2 billion loss).

However, other segments, including live streaming, healthcare & medical, and new businesses, remained unprofitable. Addressing growth strategies for these sectors will be a key challenge moving forward.

Source : DeNA IR Report