Demon Slayer x FamilyMart Campaign Starts July 15

Key Facts

• Demon Slayer: Kimetsu no Yaiba and FamilyMart launch a collaboration campaign on July 15
• The campaign includes character-themed products and new goods
• Features exclusive ufotable illustrations in special items
• A themed store will open in Asakusa, Tokyo
• FamiPay users can collect stamps to enter prize draws

A collaboration between the anime Demon Slayer: Kimetsu no Yaiba and convenience store chain FamilyMart will begin on July 15. Titled "Take a Break with Tanjiro at FamilyMart," the campaign will feature a range of themed products, special illustrations by ufotable, and in-store promotions. Events and exclusive content will be rolled out across FamilyMart locations nationwide, including a themed store in Asakusa, Tokyo.

What the Demon Slayer x FamilyMart Campaign Announced

FamilyMart has announced the launch of a nationwide collaboration campaign with the anime series Demon Slayer: Kimetsu no Yaiba starting on July 15. Under the theme "Take a Break with Tanjiro at FamilyMart," the initiative introduces several new collaborative products. These include items inspired by characters from the series, featuring visuals and designs directly tied to the anime. The campaign aims to create a unified experience across FamilyMart stores, transforming them into temporary rest spots themed around the world of Demon Slayer.

One of the highlights includes exclusive items featuring newly drawn illustrations by the animation studio ufotable. The artwork shows popular characters like Tanjiro Kamado wearing haori coats in FamilyMart colors. In addition to product launches, the campaign will include voice content, original goods, and various physical and digital tie-ins designed to engage fans throughout the campaign period.

Details of the Products and Promotions

The collaboration campaign will include a range of products themed around characters from Demon Slayer: Kimetsu no Yaiba. Among the offerings are original goods based on ufotable’s new illustrations, available both in-store and online. At FamilyMart’s multi-function printer "Famima Print," customers can also purchase exclusive prints.

Additionally, customers who use FamilyMart’s FamiPay service can participate in a stamp-based reward system. By purchasing designated items, users will earn one stamp per product. Collecting two, five, or ten stamps will make users eligible to enter lotteries for limited-edition collaboration items or to earn FamilyMart points.

The campaign will also feature a new round of Ichiban Kuji—a popular lottery-based merchandise event. Items available through this system will feature exclusive Demon Slayer content created specifically for this promotion.

In-Store Experiences and Special Locations

A key part of the collaboration is the physical transformation of select FamilyMart stores. In Tokyo’s Asakusa district, the FamilyMart Kaminarimon 2-chome Store will be wrapped with a visual design themed after the "House of Wisteria Crest" from the series.

In addition, FamilyMartVision—FamilyMart’s in-store digital signage system—will broadcast weekly changing narration clips voiced by Tanjiro Kamado. This immersive experience aims to create a setting where customers can feel as if they are taking a break in the world of Demon Slayer.

These in-store elements are scheduled to coincide with the July 15 campaign start and will be available for a limited period at FamilyMart locations across Japan.

FAQ

Q: When does the Demon Slayer and FamilyMart campaign begin?
A: The collaboration campaign starts on July 15.

Q: What kind of products will be available during the campaign?
A: Character-themed items and goods featuring newly drawn ufotable illustrations will be available.

Q: What is the FamiPay stamp system?
A: Customers earn one stamp per eligible item purchased with FamiPay; collected stamps can be used to enter prize draws.

Q: Where is the themed FamilyMart store located?
A: A special themed store will open in Asakusa, Tokyo, at the FamilyMart Kaminarimon 2-chome Store.

Q: Will there be any voice content as part of the campaign?
A: Yes, FamilyMartVision will feature weekly rotating narration clips by Tanjiro Kamado.

Demon Slayer Infinity Castle Arc Trailer

Source : ORICON NEWS