On October 30, Saga Prefecture announced the launch of the “Godzilla vs. Saga” campaign, officially appointing Godzilla as its new “Tourism Ambassador.” The campaign plays on the uncanny resemblance between Saga’s geographical shape and the iconic monster’s profile when viewed horizontally, part of Saga’s regional revitalization initiative, “Saga Prize!” Coinciding with Godzilla’s 70th anniversary, the project aims to boost tourism and awareness of Saga’s cultural attractions.

Saga Governor Yoshinori Yamaguchi highlighted Godzilla’s symbolic role in breaking down barriers to promote Saga. “It’s something no other prefecture can mimic,” he noted, expressing excitement about how the campaign would reveal Saga’s hidden treasures through Godzilla’s “destructive charm.” Yamaguchi added, “When Godzilla ‘destroys,’ it creates excitement and interest. We want him to ‘destroy’ and uncover Saga’s beauty for all to see.”

Godzilla’s Six Official “Duties” in the “Godzilla vs. Saga” Campaign

Photo Spot at Saga Prefectural Office – A powerful Godzilla-themed photo area for visitors.
Appearance at the Saga International Balloon Fiesta – Celebrating “Godzilla Day” on November 3.
Saga Defense Digital Stamp Rally – A digital stamp event launching November 20.
Giant Dam Art Project in Ureshino – Godzilla art at Iwayagawauchi Dam.
IC Card Expansion Campaign – Special promotions starting November 27.
Exclusive Godzilla vs. Saga Merchandise – Limited-edition goods for fans.

Source : ORICON NEWS