KATE, the popular Japanese cosmetics brand by Kao Corporation, has announced its first-ever collaboration with the hit anime Jujutsu Kaisen, specifically the Hidden Inventory / Premature Death arc, releasing limited-edition products starting June 21, 2025. Featuring Gojo Satoru’s signature eye look—highlighting his iconic “Six Eyes”—the collection includes exclusive packaging inspired by memorable scenes from the anime.

Pre-orders will be available from June 3 to June 6 through Kao’s official online store, My Kao Mall, followed by early access sales at the KATE Global Flagship Store beginning June 10. Nationwide in-store and online sales will roll out sequentially starting June 17.

Gojo-Inspired Design with World-Class Detail

The collaboration centers on two of KATE’s best-selling products: the Designing Eyebrow 3D and the Super Sharp Liner EX4.0. Each item is infused with the essence of Gojo Satoru—recognized as the strongest Jujutsu sorcerer in the series.

Designing Eyebrow 3D features a special print processing that makes Gojo’s piercing gaze shimmer at different angles.

Super Sharp Liner EX4.0 incorporates Gojo’s iconic blue hue, paying homage to his "Limitless" technique and "Six Eyes" power.

These aesthetic choices encapsulate the atmosphere and emotional resonance of the series in every product detail.

“Makeup is the Strongest Technique to Control Confidence”

A dedicated promo video went live today, underlining the campaign’s core message: “Makeup is the strongest technique to control confidence.” Through this project, KATE aims to empower individuality and self-expression via makeup artistry.

Additionally, early buyers will receive one of two original stickers, distributed randomly—making this collaboration a must-have for fans and collectors alike.

Product Features and Special Campaigns

The Super Sharp Liner EX4.0 is renowned for its ultra-fine brush tip that enables precise application, coupled with long-lasting wear resistant to tears and sebum. The limited-edition holder is refillable, aligning with sustainable use and repeat application.

To commemorate the launch, a two-part SNS campaign will be held:
First campaign (June 2–16): “What’s your favorite Gojo Satoru scene?”
Second campaign (June 17–30): “#MyRealEyeTechnique”

Participants stand a chance to win limited-edition items through a lottery-style giveaway.

Frequently Asked Questions About the KATE x Jujutsu Kaisen Collaboration

When will the KATE x Jujutsu Kaisen products be available?
The limited-edition items officially launch on June 21, 2025. Early access begins June 17 in select stores and online. Pre-orders are available from June 3 to June 6 via My Kao Mall.

Which KATE products are included in the collaboration?
The collaboration features:
Designing Eyebrow 3D with holographic Gojo eye design
Super Sharp Liner EX4.0 in Gojo-inspired blue with a refillable limited holder

Are there any exclusive bonuses for early buyers?
Yes. Purchases during early sales include one of two exclusive Gojo-themed stickers, distributed randomly.

What is the concept behind the collaboration?
The concept is to express confidence and individuality through makeup, inspired by Gojo Satoru's unmatched charisma and strength. KATE conveys this with the message: “Makeup is the strongest technique to control confidence.”

Will there be any online campaigns or promotions?
Yes. Two SNS campaigns will be held:
June 2–16: “Your favorite Gojo Satoru scene”
June 17–30: “#MyRealEyeTechnique”
Winners will receive limited-edition items.

Source : ORICON NEWS