The 30th-anniversary project for the iconic anime series Neon Genesis Evangelion has officially launched. As part of the celebrations, a new apparel brand, "EVANGELION:95," was unveiled on January 24.

Inspired by '90s Fashion Trends

The 1990s saw a surge in Japanese domestic brands, characterized by styles like American casual, Ura-Harajuku fashion, vintage, and grunge—all of which resonate with modern trends. Drawing from these influences, "EVANGELION:95" incorporates the fashion aesthetics of 1995 into its designs.

Anime-Inspired Designs for Everyday Fashion

"EVANGELION:95" features high-quality graphic items that integrate iconic anime scenes, logos, and character illustrations. This is not just merchandise; it is a true fashion brand that combines cutting-edge design, innovative techniques, and fresh ideas to appeal to both anime fans and fashion enthusiasts.

Designed by Tomohiro Kato

At the helm of "EVANGELION:95" is Tomohiro Kato, a renowned creative director for RADIO EVA since 2012. Kato has expanded the concept of "Evangelion blending into everyday life" through diverse collaborations with brands like G-SHOCK, FILA, and VanMoof. His creative direction includes pop-up events in Paris in 2023 and plans for similar launches in New York and Los Angeles in 2024, further pushing the brand’s global reach.

Source : ORICON NEWS