Toei Animation has announced its new mid-term business strategy “VISION2030,” which aims to achieve 200 billion yen (approx. 1.31 billion USD) in sales and 50 billion yen (approx. 327 million USD) in operating profit by the fiscal year ending March 2031. The plan centers on regional expansion into emerging markets and the strengthening of intellectual property (IP), as well as the enhancement of customer engagement through theme parks and events, setting the stage for a significant leap into the global market.

The company is targeting a compound annual growth rate (CAGR) of 17%, aiming to diversify its revenue base both domestically and internationally. The growth strategy revolves around four key engines—“Studio,” “IP,” “Region,” and “Customer Engagement”—with a particular focus on emerging markets in Asia and the Middle East.

In its regional strategy, Toei Animation emphasizes not only exporting Japanese anime but also developing local IPs. By 2031, it expects overseas sales to reach 120 billion yen (approx. 784 million USD), accounting for 60% of total revenue. Over the next five years, the company plans to expand into six regions, including Southeast Asia, South Asia, and the Middle East. Notably, a new base will be established in Dubai, and in Saudi Arabia’s massive entertainment city Qiddiya, the world’s first Dragon Ball theme park is under construction.

The company also plans to strengthen its customer engagement initiatives through events and themed facilities. Beyond Japan, Toei will expand its stores and live shows overseas, with new events and permanent shops being planned. In Japan, stage shows and exhibitions will be increased by 1.4 times, creating multi-layered experiences for fans of all ages. Approximately 19 billion yen (approx. 124 million USD) will be invested in this customer engagement strategy over five years.
In terms of studio development, Toei aims to strengthen production capabilities both in Japan and abroad. Expanding its production network across Asia is expected to increase output by 1.5 times. Meanwhile, the Osaka studio will undergo digital transformation to establish next-generation production capabilities.

The IP strategy focuses on achieving “Global IP Expansion.” Toei intends to boost the global recognition of its existing properties while developing new titles tailored for overseas markets, particularly in North America, China, and Europe. The company plans to invest roughly 70 billion yen (approx. 458 million USD) in IP and content development.

Financially, Toei will maintain a solid capital structure with an equity ratio above 70% and a return on equity (ROE) above 15%, while executing a total of 200 billion yen (approx. 1.31 billion USD) in strategic investments over five years. About 50 billion yen (approx. 327 million USD) will be allocated to mergers and acquisitions, supporting non-organic growth and business flexibility.

Through “VISION2030,” Toei Animation aims to reinforce its competitiveness in the global animation market and lay the foundation to become a 500 billion yen (approx. 3.27 billion USD) company over the next decade. Leveraging its iconic IPs, the company seeks to forge new connections with fans worldwide and expand the potential of Japanese anime as a global brand.

Source : Toei Animation Official