Heinz Japan has announced the return of its collaboration with the beloved game franchise Kirby, releasing three limited-edition designs of its Upside-Down Tomato Ketchup Bottle starting this June.

The bottles feature Kirby and Waddle Dee adorably illustrated alongside tomatoes and burgers, nestled inside Heinz’s iconic Keystone logo. The collaboration was inspired by Kirby’s in-game item Maxim Tomato, which fully restores the character’s health — aligning perfectly with Heinz’s tomato-rich heritage.

Exclusive Keystone Keychain Giveaway

To celebrate the launch, Heinz Japan is hosting a special campaign via its official X (formerly Twitter) account. Fans can reply to a quiz post to enter for a chance to win an original Keystone-shaped keychain, matching the design and dimensions of the one printed on the ketchup bottles.

A total of 1,000 winners will be selected.

FAQ

What is the Kirby x Heinz Japan collaboration?
It’s a limited-edition ketchup bottle collection featuring Kirby and Waddle Dee in adorable designs inspired by the iconic game series.

What’s the connection with Maxim Tomato?
In the Kirby games, Maxim Tomato is a powerful healing item. The collaboration was inspired by this tomato-themed connection.

How can I get the Keystone keychain?
Reply to the designated quiz post on Heinz Japan’s official X account. 1,000 winners will receive a matching Keystone-shaped keychain.

When will the bottles be available?
Starting in June 2025 in Japan, while supplies last.

Source : ORICON NEWS