Sword Art Online Holds No. 1, Death March Takes No. 2

Sword Art Online Material 1: Sugary Days held No. 1 in the supplied Oricon weekly ranking with an estimated 10,030 physical copies sold in Japan. Its sales were 23.7% lower than the previous week, but it retained a 1,895-copy lead over Death March to the Parallel World Rhapsody Vol. 36, which appeared at No. 2 after not being present in the previous Top 10.

At a Glance

No. 1: Sword Art Online Material 1: Sugary Days sold an estimated 10,030 copies, down 23.7% week over week.
Top three: The top three titles sold 25,009 copies combined, equal to 62.7% of Top 10 sales.
Publisher concentration: KADOKAWA placed four titles in the Top 10 and accounted for 27,215 estimated weekly copies, or 68.2% of the Top 10 total.

Sword Art Online Keeps the Lead

Sword Art Online Material 1: Sugary Days remained at No. 1 with 10,030 estimated weekly copies. The same ISBN sold 13,146 copies in the previous week, making this week's figure 3,116 copies, or 23.7%, lower. Even with that decline, the book stayed ahead of the No. 2 title by 1,895 copies. Its estimated cumulative sales for this volume reached 23,176 copies.

Death March Takes No. 2 as Kirby Moves to No. 3

Death March to the Parallel World Rhapsody Vol. 36 ranked No. 2 with 8,135 estimated copies. Kirby: Mugen no Haguruma — The Great Incident Shrouded in Fog!? moved from No. 2 to No. 3, while its weekly sales fell 34.2% from 10,405 to 6,844 copies.

Returning Titles Weaken as the Top 10 Total Falls

Four current titles can be matched to the previous Top 10 by ISBN, and all four sold fewer copies this week. The largest percentage decline was From Old Country Bumpkin to Master Swordsman Vol. 11, down 61.9% from 5,386 to 2,051 copies as it moved from No. 3 to No. 7. Magical Girl Witch Trials fell 49.5% to 2,206 copies and moved from No. 4 to No. 6. Across all ten positions, estimated weekly sales totaled 39,892 copies, 14.3% below the previous Top 10 total of 46,573.

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