Evangelion: New Theatrical Edition is teaming up with renowned fishing gear brand DRESS for an exclusive collaboration titled the “Fish Capture Project.” Launching on July 16, 2025—marking the anime’s 30th anniversary—the limited series introduces six meticulously designed metal vibration lures modeled after iconic EVA Units. The collection includes randomized single lures and special sets with all designs and a secret item. Additional products inspired by EVA Unit-01 and Unit-02 include squid fishing lures (Egi), NERV-themed bags, a high-performance fan vest, and more. Preorders begin June 6.

Evangelion x DRESS Collaboration Introduces EVA-Themed Fishing Gear

The Evangelion: New Theatrical Edition film series is collaborating with Japanese fishing gear brand DRESS under the project title “Fish Capture Project.” A set of six limited-edition lures, each themed after a different EVA unit, will be released sequentially starting July 16, 2025.

This marks the revival of the EVA x DRESS partnership, which first launched in 2017. Celebrating the 30th anniversary of the original Neon Genesis Evangelion anime in 2025, this exclusive lineup is both a tribute and a collector’s dream. The six EVA-themed metal vibration lures offer unique micro-vibration action, ensuring excellent performance in various fishing environments—from shallow waters to offshore piers. With a light pull feel, stable horizontal swimming, and adaptability to high-speed reeling, these lures provide both functionality and aesthetic appeal.

The lures are sold in blind packages, with one random color per box. A special 25-piece set guarantees all color variants plus one secret edition. Prices are set at ¥1,518 per single unit and ¥37,950 for the 25-piece set (both tax included).

Additional items include Egi lures designed after EVA Unit-01 and Unit-02, a fish grip featuring Unit-01’s motif, a limited-edition NERV logo tackle container, a waterproof tote bag, a fan-equipped high-functioning cooling vest modeled after NERV workwear, and a large insulated bag.

The full line will begin rolling out on July 16, with preorders accepted from June 6 to July 16.

FAQ

What is the Evangelion x DRESS “Fish Capture Project”?
It's a limited-edition collaboration between the Evangelion: New Theatrical Edition and Japanese fishing brand DRESS, featuring EVA-themed fishing gear.

When does the product line launch?
Sales begin on July 16, 2025. Preorders are open from June 6 to July 16, 2025.

What types of items are available?
The lineup includes six types of metal vibration lures, Egi squid lures, a fish grip, tackle containers, waterproof bags, and a cooling vest inspired by NERV.

Are the lures suitable for real fishing?
Yes. They are designed for use in both shallow and offshore fishing, with a stable and responsive swimming action.

Is there a collector’s set available?
Yes. A 25-piece set includes all color variants and one secret design.

Source : ORICON NEWS