On May 14, TBS officially announced a strategic partnership with Square Enix to co-develop a completely new and original game IP. This marks a major collaboration between the broadcasting giant and one of Japan’s most iconic game publishers.

TBS Expands Gaming Ambitions with “TBS GAMES”

TBS launched its dedicated game division “TBS GAMES” in July 2023, with a focus on creating original IP that originates from gaming. The initiative signals the company’s commitment to expanding its entertainment portfolio through interactive content.

Square Enix’s Mid-Term Vision and New IP Strategy

Meanwhile, Square Enix is actively pursuing new IP development and business model innovation under its mid-term business plan introduced in 2024. The company aims to deliver a wide variety of high-quality, engaging content by creating fresh IPs and expanding existing ones across multiple platforms and formats.

Combining Strengths to Deliver Global Entertainment

The newly announced partnership brings together TBS’s media and storytelling expertise with Square Enix’s game development prowess. Together, they plan to launch an entirely new IP aimed at both domestic and global audiences, signaling a bold move toward integrated entertainment experiences.

Source : ORICON NEWS