The popular anime Attack on Titan has teamed up with Japanese kimono rental brand VASARA for their first-ever collaboration. From January 15 to February 28, 2025, fans can participate in a special campaign titled Attack on KIMONO: That Day, Humanity Remembered the Joy of Walking in a Kimono.

The campaign offers a kimono rental plan that includes a set of four exclusive collaboration goods featuring Eren, Levi, and Erwin in kimono designs. Additionally, special collaboration merchandise will be available for purchase at select stores and online. Some VASARA locations will also feature life-sized panels of the characters, drawing attention with unique items and displays.

The rental plan is priced at 5,980 yen (excluding tax) for women and 9,300 yen (excluding tax) for men. The goods set includes a fan, acrylic keychain, acrylic card, and bromide photo. Note that collaboration goods can only be purchased by customers renting a kimono through this plan.

During the campaign, life-sized character panels of Eren, Levi, and Erwin will appear at various VASARA stores, offering fans a chance to take commemorative photos.
If you're visiting Japan, this is a unique opportunity to immerse yourself in the Attack on Titan universe while wearing a traditional kimono.

Overview

Campaign Title: Attack on KIMONO: That Day, Humanity Remembered the Joy of Walking in a Kimono
Duration:January 15, 2025 (Wednesday) – February 28, 2025 (Friday)

Participating Stores (21 locations):
Asakusa Main Store, Asakusa Sensoji Store, Asakusa Station Store, Ikebukuro Store, Ginza Store, Shinjuku Station Store, Shibuya Store, Akihabara Store, Tachikawa Station Store, Kawagoe Station Store, Kawagoe Koedo Store, Yokohama Station Store, Yokohama Minatomirai Store, Kamakura Komachi Street Store, Nagoya Station Store, Kyoto Station Store, Osaka Umeda Store, Kanazawa Station Store, Kanazawa Kenrokuen Store, Kurashiki Ivy Square Store, Fukuoka Tenjin Nishidori Store

Life-sized Character Panel Locations
Eren Panels:Shibuya Store, Tachikawa Station Store, Akihabara Store, Yokohama Minatomirai Store, Kamakura Komachi Street Store
Levi Panels:Asakusa Main Store, Shinjuku Station Store, Nagoya Station Store, Osaka Umeda Store, Fukuoka Tenjin Nishidori Store
Erwin Panels:Ikebukuro Store, Kawagoe Station Store, Kanazawa Station Store, Kyoto Station Store, Kurashiki Ivy Square Store

Source : ORICON NEWS