Demon Slayer Ads Take Over JR Shinjuku and Ikebukuro

Key Facts

• Large-scale ads for Demon Slayer: Kimetsu no Yaiba – Infinity Castle Arc: Part 1 – Akaza Returns began on July 14
• JR Shinjuku Station features the "Kimetsu Gate" with a quote from Muzan Kibutsuji
• JR Ikebukuro Station displays the "Kimetsu WALL," a 29-meter panoramic poster installation
• Ikebukuro installation marks the first full-month takeover by a single title at that location
• The film opens in Japanese theaters on July 18 and continues the story from the Hashira Training Arc

To commemorate the upcoming release of Demon Slayer: Kimetsu no Yaiba – Infinity Castle Arc: Part 1 – Akaza Returns on July 18, large-scale promotional ads were unveiled across major JR stations in Tokyo. Starting July 14, unique displays appeared at JR Shinjuku and Ikebukuro Stations, including full-scale poster takeovers featuring major characters and iconic quotes from the film.

What Demon Slayer Announced

In connection with the release of Demon Slayer: Kimetsu no Yaiba – Infinity Castle Arc: Part 1 – Akaza Returns, promotional advertisements began appearing across central Tokyo on July 14. These efforts are intended to raise awareness of the film’s upcoming theatrical debut in Japan on July 18. Two prominent locations have been selected: JR Shinjuku Station and JR Ikebukuro Station.

At JR Shinjuku Station’s East Exit, the exterior ground-level entrance has been transformed into what is called the “Kimetsu Gate.” The installation mimics the film’s setting, Infinity Castle, and includes character visuals and a quote from the series antagonist Muzan Kibutsuji that reads, “You are going to hell.” This particular ad is unique to this location. Additional poster panels have also been placed within the underground corridors of the station.

Details of the Shinjuku and Ikebukuro Ads

The “Kimetsu Gate” installation at JR Shinjuku Station is located at the East Exit, with additional posters fully lining the underground pathways of the station. This immersive setting reflects the dark atmosphere of Infinity Castle and ties directly to the narrative of the upcoming film.

At JR Ikebukuro Station, a large-scale display called the “Kimetsu WALL” is featured in the area outside the north ticket gates. The wall spans approximately 29 meters and includes full-sized posters of major characters from the series. This is the first time a single work has occupied all available poster slots in this corridor for an entire month. The ad will be on display until August 17.

Availability and Schedule

The promotional campaign began on July 14 and is scheduled to run through July 27 at JR Shinjuku Station. The display at Ikebukuro Station will continue until August 17. These advertising efforts are part of the lead-up to the July 18 release of Demon Slayer: Kimetsu no Yaiba – Infinity Castle Arc: Part 1 – Akaza Returns.

The film is a direct continuation from the ending of the Hashira Training Arc, as seen in the recent anime broadcast. It will depict the events that unfold after the Demon Slayer Corps, led by Tanjiro Kamado and the Hashira, confront Muzan Kibutsuji and are drawn into the Infinity Castle, initiating a climactic battle.

The anime began with the TV adaptation Tanjiro Kamado, Unwavering Resolve Arc airing from April to September 2019, followed by the blockbuster film Mugen Train in October 2020. Subsequent arcs include the Entertainment District Arc (December 2021), Swordsmith Village Arc (April 2023), and Hashira Training Arc (May–June 2024). The Mugen Castle Arc picks up directly after the final episode of the Hashira Training Arc and is planned as a trilogy of theatrical films.

Story Overview: Demon Slayer – Mugen Castle Arc

Tanjiro Kamado, determined to restore his demon-turned sister Nezuko to humanity, joins the Demon Slayer Corps. Alongside comrades Zenitsu Agatsuma and Inosuke Hashibira, Tanjiro battles formidable demons, growing stronger and forming unbreakable bonds.

In previous arcs, Tanjiro fought alongside elite Hashira warriors: the Flame Hashira Kyojuro Rengoku in Mugen Train, the Sound Hashira Tengen Uzui in Entertainment District, and the Mist and Love Hashira—Muichiro Tokito and Mitsuri Kanroji—in Swordsmith Village.

During the intensive Hashira Training to prepare for the ultimate showdown against the demons, the demon lord Muzan Kibutsuji infiltrates the Demon Slayer Corps headquarters, the Ubuyashiki Estate. As the Hashira and Tanjiro rush to protect their leader, they are suddenly cast into a mysterious dimension.

FAQ

Q: When will Demon Slayer: Infinity Castle – Part 1 premiere?
A: The movie will premiere in Japan on July 18, 2025.

Q: Where was the promotional display for the movie revealed?
A: It was revealed at TOHO Cinemas Hibiya in Tokyo.

Q: What characters are featured in the large visual display?
A: The visual includes the Hashira and Tanjiro Kamado with a fierce expression.

Q: What does the movie continue from?
A: The movie continues from the final episode of the Hashira Training Arc.

Q: How many parts will the Infinity Castle arc have?
A: The Infinity Castle arc is planned as a three-part theatrical film series.

Demon Slayer: Kimetsu no Yaiba Infinity Castle | MAIN TRAILER

Source : ORICON NEWS