The Love Live! multimedia franchise has unveiled its official collaboration visual for the EXPO 2025 Osaka-Kansai, sparking intense reactions across social media. Alongside the visual debut, a full lineup of limited-edition merchandise was also revealed, centering around the theme of “life, color, and celebration.”

As part of the expo’s U-NEXT MUSIC FES, the Love Live! franchise will headline DAY 3 of the event, with voice cast members from various series taking the stage for a spectacular performance.

Visual Stuns Fans with Unexpected Style

The newly released key visual features members of the Love Live! universe in colorful, quirky outfits—some even resembling the Expo’s official mascot, Myakumyaku. Fans online responded with a mix of awe and amusement:

“Setchan would totally be the one who happily puts on the pon de ring look!”
“Maki-chan being all grumpy at first but still doing it seriously—perfection!”
“This looks like a chaotic collage—love it.”
“They’ve really gone all out this time!”

The image’s surreal energy, combined with detailed character expressions and bold Expo motifs, has quickly become a hot topic online.

🛍️ Official Merch Lineup and Order Period

Merchandise orders for the Love Live! × EXPO 2025 collaboration will be accepted from June 9 (Mon) at 12:00 PM to June 15 (Sun) at 11:59 PM JST.

Available items include:
“Brilliance of Life” Penlight
Character-specific Penlight Accessories
Muffler Towels
Wristbands
T-Shirts
Clear Fans (Uchiwa)
B2 Posters
Memorial Pins

Myakumyaku-themed items (“Narikiru” cosplay goods):
Myakumyaku Cosplay Pennant
Myakumyaku Cosplay Stickers
Myakumyaku Cosplay Acrylic Stand
Myakumyaku Cosplay Can Badges
Myakumyaku Collaboration Trading Can Badges

These exclusive goods embody the eccentric, joyful spirit of both Love Live! and the Expo 2025 theme: “Designing Future Society for Our Lives.”

Frequently Asked Questions About Love Live! × Osaka-Kansai Expo 2025 Collaboration

When is the Love Live! stage event at EXPO 2025?
The Love Live! franchise will perform on DAY 3 of the U-NEXT MUSIC FES, held within the Expo 2025 grounds.

What’s the preorder period for the collaboration merchandise?
The preorder window runs from June 9, 2025 (12:00 PM JST) to June 15, 2025 (11:59 PM JST).

What is the “Brilliance of Life” Penlight?
It’s a specially designed penlight inspired by the Expo 2025 theme and visual branding. It serves as a centerpiece item for Love Live! fans attending the expo or supporting the collaboration remotely.

Who or what is “Myakumyaku”?
Myakumyaku is the official mascot of EXPO 2025. Several Love Live! goods are themed around this unique character, including cosplay-style items like pennants, stickers, and acrylic stands.

Will these items be sold at the expo venue?
Currently, the merchandise is available by preorder only. Additional sales at the venue or other platforms have not yet been announced.

Source : ORICON NEWS