Attack on Titan and Shiseido Launch 4-Month Collaboration Manga Series

Shiseido has launched the Empower Your Skin campaign in collaboration with the manga series Attack on Titan. The project began on September 16 with the release of Episode 1 of a four-part manga that addresses men’s skincare challenges. Each episode will appear monthly on the SHISEIDO ONLINE STORE.

Attack on Titan Joins Shiseido for Men’s Beauty Tips

The collaboration connects Shiseido’s online content series Men’s Beauty Tips with the popular manga Attack on Titan. As part of the campaign, an original manga was created to highlight skincare concerns faced by men and introduce solutions. The story features Survey Corps characters confronting symbolic “walls” that represent issues such as skin troubles and resistance to skincare.

Four Episodes Scheduled Through December

The manga series is structured into four episodes. Episode 1, titled “Recognize the Hidden Weaknesses of Men’s Skin,” is already available. Episode 2 will be released in October, followed by Episode 3 in November and Episode 4 in December. All episodes will be published on the dedicated campaign site within the SHISEIDO ONLINE STORE.

Full Translation

Levi: "Eren, before you fight the Titans, there’s something else you need to face. Confront your own skin."
Eren: "Confront… my skin?"
Levi: "Defeat your sebum before you try to defeat the Titans."
Levi: "Men’s skin is as dry as a crumbling wall, and sebum comes at you like a horde of Titans."

Attack on Titan’s Global Reach

Attack on Titan, created by Hajime Isayama, ran in Kodansha’s Bessatsu Shonen Magazine from September 2009 to April 2021. The series has sold more than 140 million copies worldwide. Its volumes have been published in over 18 languages across more than 180 countries, and the anime adaptation has received multiple international awards.

Source : ORICON NEWS