TV Anime “BLUELOCK” × Tokyu Land Corporation: “BLUE LOCK SCRAMBLE – Conquer Shibuya –” Announced

TOKYU LAND CORPORATION (Headquarters: Shibuya, Tokyo; President: Hiroaki Hoshino), together with Tokyu Resorts & Stay Co., Ltd. (Headquarters: Shibuya, Tokyo; President: Toshihiro Awatsuji), will hold a large-scale collaboration project with the TV anime BLUE LOCK entitled “BLUE LOCK SCRAMBLE – Conquering Shibuya –” (hereinafter “the Event”) from October 17 (Fri) to November 16 (Sun), 2025. The event will be staged at Tokyu Stay Shibuya New South Exit (Manager: Kensuke Fukuhara), as well as at Shibuya BEAM, Tokyu Plaza Shibuya, and Shibuya Sakura Stage in the greater Shibuya area.

The event will feature collaboration rooms, special menus, original merchandise sales, a stamp rally, and more. This marks the first collaboration between Tokyu Stay hotels and anime content. BLUE LOCK, which has sold over 45 million copies worldwide as of April 2025, will come to life in Shibuya, offering both domestic and international visitors a unique lodging experience where the vibrancy of the city meets the anime’s intense worldview.

One-of-a-Kind Collaboration Stay Plan with BLUE LOCK

At Tokyu Stay Shibuya Shin-Minami-Guchi, a collaboration project with BLUE LOCK which has attracted attention in Japan since its serialization in 2018 and has continued to spark excitement worldwide since the TV anime began airing in 2022 will be held for the first time. Starting Friday, October 17, two exclusive collaboration rooms per day will be available, featuring original newly illustrated visuals and designs that faithfully recreate the world of BLUE LOCK.

The collaboration rooms will be deluxe twin rooms with spacious private terraces. The terraces are laid with artificial turf to evoke a soccer field, while the interiors are decorated with popular BLUE LOCK characters. Even the door of the in-room washer-dryer is adorned with a soccer ball illustration, creating a concept room where guests can fully immerse themselves in the anime’s world.

A Special Lodging Experience Immersed in the BLUE LOCK World & Take-Home Goods

Guests staying in the collaboration rooms will receive exclusive original amenity goods with specially drawn designs, allowing them to continue enjoying the world of BLUE LOCK even after checkout. These include items that fans won’t want to miss such as a bath towel featuring characters available only here, a practical laundry net, and a replica room key.

Take-Home Goods (per guest):
1 Bath Towel
1 Acrylic Diorama
1 Original Toothbrush
1 Laundry Net
1 Replica Room Key
1 Photo Gray Card
1 Tote Bag (approx. W400 × H350)

Public areas will also be decorated to reflect the BLUE LOCK worldview. On the first floor, character panels and photo spots will be installed, and the entrance staircase will be wrapped with themed designs ensuring that guests are immersed in the world of BLUE LOCK from the moment they step into the hotel.

Tokyu Stay Shibuya New South Exit boasts an average annual occupancy rate of over 84%, with approximately 80% of its guests being overseas visitors traveling for leisure. Leveraging this characteristic, the collaboration will provide a worldwide initiative offering BLUE LOCK fans both in Japan and abroad a truly special lodging experience.

Sales Overview: “TV Anime BLUE LOCK Collaboration Accommodation Plan”

Sales Period: October 17 (Fri) – November 16 (Sun), 2025
Reservations Open: September 4 (Thu), 2025 at 12:00 PM
Reservation Method: Online via the Tokyu Stay Shibuya Shin-Minami-Guchi official website
Room Type: Deluxe Twin Room (2 rooms per day only)
Price: ¥97,000 per room (1–2 guests, lodging only)
(Option to add breakfast for ¥1,320 per person)
Includes: Collaboration room + original collaboration goods
Official Site: BLUE LOCK SCRAMBLE – Conquering Shibuya –

ーPrices include tax.
ーThis plan accommodates a maximum of 2 guests per room.
ーAmenities and goods are subject to change without notice.

About BLUE LOCK

Created by Muneyuki Kaneshiro (story) and Yusuke Nomura (art), BLUE LOCK is a groundbreaking soccer manga where 300 high school forwards compete to become the world’s greatest striker. The anime has aired through Season 2 and is often described as “the most insane soccer manga in history.” With its unique theme of pursuing ego to the extreme, it continues to captivate audiences. The series has surpassed 45 million copies in circulation and remains one of the most popular works today.

Tokyu Stay: A Platform Connecting Japan and the World

As travel styles diversify, Tokyu Stay emphasizes comfortable guest rooms that feel like “home,” offering experiences that connect the city and its visitors. “New discoveries here can change tomorrow’s life” this is the kind of hotel experience Tokyu Stay strives to provide.

Tokyu Stay Shibuya Shin-Minami-Guchi Access

Address: 3-26-21 Shibuya, Shibuya-ku, Tokyo 150-0002
Access: 6-min walk from JR Shibuya Station (Shin-Minami Exit) / 7-min walk from East Exit
7-min walk from Tokyo Metro Shibuya Station
TEL: 03-5466-0109
Official Website: https://www.tokyustay.co.jp/hotel/SIM/

Source : PR TIMES