The editorial team behind Weekly Shonen Magazine has launched an unprecedented ad campaign for the hit manga Blue Lock, syncing its visuals with the blooming of cherry blossoms across Japan. The campaign begins on March 25 in Fukuoka, traveling northward in alignment with the sakura front, and features Blue Lock characters sharing bold “Egoistic New Life Tips” to inspire fresh starts.

The campaign visuals—each one tailored by region and audience (students or working professionals)—will be unveiled sequentially on the official Weekly Shonen Magazine website. Each location features different characters and quotes, encouraging viewers to embrace ambition and individuality during Japan’s season of new beginnings.

A First-of-Its-Kind Seasonal Campaign

A representative from the campaign team shared lighthearted concerns:

“I can’t sleep at night worrying about the timing of the cherry blossoms… We discovered that Fukuoka and Hiroshima are nearly the same latitude, meaning their bloom periods align—something we didn’t expect!”

This innovative campaign represents a rare case of nationwide advertising aligned with natural phenomena, reinforcing the brand’s core themes of transformation, ego, and competitive growth.

About Blue Lock

Blue Lock, currently serialized in Weekly Shonen Magazine, is a soccer-themed manga centered around Japan’s radical project to produce a world-class striker after a World Cup loss. The country recruits 300 high school forwards into a fierce elimination program, where only one ego-driven talent survives to revolutionize Japanese soccer.

The manga has surpassed 40 million copies in circulation, and its anime adaptation aired its first season from October 2022 to March 2023, followed by Season 2 airing from October to December 2024.

Ad Display Schedule

Fukuoka March 25–31
Hiroshima March 25–31
Osaka March 31–April 6
Nagoya March 31–April 6
Tokyo March 31–April 13
Sendai April 14–20
Sapporo April 21–27

Source : ORICON NEWS