Kodansha's Ground Floor Entrance Features 'Blue Lock' × Liverpool FC Collaboration, Sparking Enthusiastic Reactions
On February 3rd, Kodansha's official X (formerly Twitter) account shared an update showcasing the company's ground floor entrance adorned with a collaboration between the manga Blue Lock and the renowned football club Liverpool FC. The post stated, "Through the collaboration between Liverpool FC, for which Kodansha serves as an Official Global Partner, and Blue Lock, an 'egoistic' board has appeared in our first-floor entrance. Every time we pass by, our spirits are lifted!"
The accompanying photos reveal the entrance wall featuring collaborative visuals, with Blue Lock characters donning Liverpool FC uniforms.
Blue Lock' × Liverpool FC Collaboration Illustration featuring Isagi Yoichi (C) Muneyuki Kaneshiro, Yusuke Nomura / Kodansha
Yoichi Isagi in Blue Lock: Complete Profile Guide
'Blue Lock' × Liverpool FC Collaboration Illustration featuring Bachira Meguru (C) Muneyuki Kaneshiro, Yusuke Nomura / Kodansha
Meguru Bachira in Blue Lock: Complete Profile Guide
'Blue Lock' × Liverpool FC Collaboration Illustration featuring Chigiri Hyoma (C) Muneyuki Kaneshiro, Yusuke Nomura / Kodansha
Hyoma Chigiri in Blue Lock: Complete Profile Guide
Fan Reactions
Online reactions have been enthusiastic, with comments such as, "This is amazing! I want to visit," "I want to see this in person!" "The Blue Lock and Liverpool collaboration is awesome," "Wow! Super cool," "The second image is so cool," and "I want to come to work just to see this."
'Blue Lock' × Liverpool FC Collaboration Illustration featuring Kunigami Rensuke (C) Muneyuki Kaneshiro, Yusuke Nomura / Kodansha
Rensuke Kunigami in Blue Lock: Complete Profile Guide
'Blue Lock' × Liverpool FC Collaboration Illustration featuring Nagi Seishiro (C) Muneyuki Kaneshiro, Yusuke Nomura / Kodansha
Seishiro Nagi in Blue Lock: Complete Profile Guide
About 'Blue Lock'
Blue Lock is a soccer-themed manga serialized in Weekly Shōnen Magazine. The story centers on a national project aiming to develop high school strikers possessing overwhelming egoism, a trait deemed lacking in the Japanese national team following their World Cup defeat. The narrative follows 300 high school forwards competing against each other, with only one emerging as a revolutionary striker for Japanese soccer.
The manga has surpassed 40 million copies in circulation. The first season of the television anime aired from October 2022 to March 2023, and the second season was broadcast from October to December 2024.
講談社がオフィシャル・グローバル・パートナーを務める #リバプールFC と『#ブルーロック』のコラボレーションにより、1階エントランスに「エゴい」ボードが登場しました。
— 講談社 (@KODANSHA_JP) February 3, 2025
通りかかるたびに、気分が高まります!#エゴい @BLUELOCK_WM #LFC #inspiRED @LFC @LFCJapan pic.twitter.com/v57i1NTXyN
Source : ORICON NEWS