Haikyu!! and FamilyMart Launch Exclusive Collaboration

Key Facts

• Haikyu!! and FamilyMart collaborate ahead of Haikyu!! Day on August 19
• Campaign runs from August 5 to September 1 at approx. 16,300 stores
• Limited-edition goods featuring Hinata and Kageyama are offered
• Famima Print services sell exclusive illustrated cards and backgrounds
• Customers can win campaign items via FamiPay app stamp collection

In celebration of Haikyu!! Day on August 19, FamilyMart has announced a nationwide collaboration with the anime Haikyu!! starting August 5. The campaign features exclusive goods available only at FamilyMart, including illustrated merchandise, themed manju with Hinata and Kageyama designs, and limited-edition items available through Famima Print and the FamiPay app.

Exclusive Haikyu!! Goods and Manju Debut at FamilyMart

Beginning August 5, FamilyMart will launch a collaboration with the anime series Haikyu!! across approximately 16,300 stores in Japan. As part of its “For You” campaign initiative, the retailer will offer a variety of exclusive products leading up to Haikyu!! Day on August 19.

Among the collaboration items is the “Haikyu!! Hinata & Kageyama Manju (Red Bean Paste, 2pcs)” priced at ¥185 (tax included). Themed after the popular characters Shoyo Hinata and Tobio Kageyama, the manju features their faces on the packaging. In addition to food products, FamilyMart will also offer limited-edition goods, such as character-themed clear files and stickers, available only while supplies last.

Campaign Period Offers Two Phases of Collectible Goods

The collaboration is divided into two main promotional phases:

Phase 1 (Starting August 5 at 10:00 AM):
Customers who purchase two eligible items will receive one original illustrated good featuring characters from Karasuno High School, Aoba Johsai High School, and Shiratorizawa Academy. The available items include four types of A4 clear files and six types of clear cards.

Phase 2 (Starting August 19 at 10:00 AM):
Three types of die-cut stickers featuring the same schools and characters will be distributed. All designs are newly illustrated and only available during the campaign.
Participating characters include:
Shoyo Hinata and Tobio Kageyama (Karasuno)
Tooru Oikawa and Hajime Iwaizumi (Aoba Johsai)
Wakatoshi Ushijima and Satori Tendo (Shiratorizawa)

FamiPay and Famima Print Offer More Exclusive Content

FamilyMart’s mobile app, FamiPay, allows users to collect digital stamps during the campaign. For each eligible item purchased, one stamp is issued. Customers can collect stamps to enter a lottery for special goods:

2 stamps: ¥500 FamiPay points (100 winners)
5 stamps: Set of 6 exclusive can badges (50 winners)
10 stamps: Exclusive acrylic board (10 winners)
The application period runs from August 5 to September 5.

During the same period, FamilyMart’s in-store printing service, Famima Print, will offer four types of illustrated character cards and six types of matching backgrounds. Each item costs ¥200 (tax included) and is available nationwide.

Online Orders and Ichiban Kuji Sales Also Announced

Limited-time acrylic stands featuring original illustrations will be available exclusively through the FamilyMart Online store. Orders are open from August 5 to September 1. The acrylic stands are sold individually for ¥1,800 (tax included), or as a full set of six for ¥10,000, which includes one randomly selected can badge.

Additionally, a new Haikyu!! Ichiban Kuji lottery titled “The Road to Nationals” will be available from August 16 at approximately 7,600 FamilyMart stores nationwide. Each ticket is priced at ¥750 (tax included).

Source : ORICON NEWS