Key Facts

• KADOKAWA published secondary usage guidelines for four anime titles on July 28, 2025.
• Target titles: The Rising of the Shield Hero Season 4, New PANTY & STOCKING with GARTERBELT, Detectives These Days Are Crazy!, and See You Tomorrow at the Food Court.
• YouTube clip videos are allowed up to 4 minutes per episode (2 minutes for New PANTY & STOCKING with GARTERBELT).
• Monetization requires using KADOKAWA’s CSP program, with partial revenue sharing to rights holders.
• CSP supports over 600 channels, with a combined subscriber count exceeding 60 million.

KADOKAWA Corporation has published secondary usage guidelines for four Summer 2025 anime titles, allowing YouTube creators to upload clip videos, commentary, and analysis content under specific conditions. Announced on July 28, the guidelines also permit monetization through KADOKAWA’s CSP (Creator Support Program) with a revenue-sharing model involving the rights holders.

Guidelines for Secondary Usage

The secondary usage guidelines cover four anime titles that began airing in July 2025: The Rising of the Shield Hero Season 4, New PANTY & STOCKING with GARTERBELT, Detectives These Days Are Crazy!, and See You Tomorrow at the Food Court.

Under these guidelines, creators are allowed to use footage from each episode for YouTube content, limited to a maximum of four minutes per episode. For New PANTY & STOCKING with GARTERBELT, the limit is two minutes per episode. The permitted content includes highlight clips, commentary, and analysis videos.

Monetization Through CSP

Creators who wish to monetize their YouTube videos must participate in KADOKAWA’s YouTube MCN, known as the Creator Support Program (CSP). This system enables revenue sharing between the creator and the anime production committee (rights holders).

CSP, launched in March 2022, utilizes YouTube’s MCN functions combined with KADOKAWA’s proprietary content management and revenue distribution system. This approach allows creators to generate income while ensuring that rights holders receive a portion of the earnings from secondary usage.

Expanding Opportunities for Creators

The CSP program is already in use by a wide range of channels, including VTubers, streamers, official anime accounts, and clip channels. As of now, more than 600 channels have joined the program, collectively amassing over 60 million subscribers.

KADOKAWA’s initiative aligns with its corporate mission to become a “creative platformer that connects global talent and inspiration.” By providing clear guidelines and a monetization framework, the company aims to encourage more creative secondary content while maintaining respect for intellectual property rights.

FAQ

Q: Which anime titles are covered by the new guidelines?
A: The Rising of the Shield Hero Season 4, New PANTY & STOCKING with GARTERBELT, Detectives These Days Are Crazy!, and See You Tomorrow at the Food Court.

Q: How much footage can creators use per episode?
A: Up to 4 minutes per episode, or 2 minutes for New PANTY & STOCKING with GARTERBELT.

Q: Can YouTube videos be monetized?
A: Yes, but monetization requires joining KADOKAWA’s CSP program and sharing revenue with rights holders.

Q: What is CSP?
A: CSP (Creator Support Program) is KADOKAWA’s YouTube MCN service for managing secondary content and revenue sharing.

Q: How many channels currently use CSP?
A: Over 600 channels, with a combined subscriber count exceeding 60 million.

Source : ORICON NEWS