Key Facts Block

・Baskin-Robbins Japan launches Super Mario collab on July 1, 2025
・Yoshi’s Feast Double Sundae priced at 1,280 yen
・Exclusive collectibles include rubber markers and stickers
・Campaign runs through July 31 across Japan
・Products themed after Mario, Yoshi, Luigi, and Toad

Super Mario Joins Baskin-Robbins Japan Again with Yoshi & Mystery Block Sundaes

Baskin-Robbins Japan is once again bringing Nintendo magic to its freezers with the third wave of its Super Mario collaboration, launching from July 1 to July 31, 2025. The “Enjoy! Super Ice Cream Summer” campaign features limited-edition ice creams, sundaes, drinks, and cakes—all inspired by beloved Super Mario characters.

Character-Inspired Flavors and Treats

The collaboration features a range of unique offerings:

Super Mario: Fruit Summer Sorbet: A colorful blend of apple, grape, and soda-flavored sorbets, representing Mario's iconic colors.
Super Mario Double Cup: Choose two scoops served in limited-edition cups featuring Mario and friends.
Question Block Single Sundae: A surprise sundae topped with randomly selected chocolate items like Super Mushrooms and Fire Flowers.
Yoshi's Feast Double Sundae: A generous sundae adorned with Yoshi-themed biscuits and chocolates, complete with a Yoshi rubber cup marker.
Luigi's Chilly Crush Soda: A refreshing muscat and apple soda with crushed ice, topped with your choice of ice cream and nata de coco.
Toad's At-Home Ice Cream Set: A take-home set featuring a mushroom-shaped box and an exclusive Toad cool towel.
Yoshi's Colorful 31 Deco Cake: Customize your own ice cream cake with Yoshi-themed decorations.
Super Mario Palette 6: An ice cream cake divided into six slices, each with different flavors and character decorations.

Exclusive Merchandise and Rewards

Customers who purchase Super Mario collaboration items can use the My Nintendo app to check in via GPS at participating stores and receive one of four exclusive stickers. Each check-in grants one random sticker per day, adding an element of surprise and collectibility to the experience.

FAQ

Q: When is the Baskin-Robbins x Super Mario campaign running?
A: From July 1 to July 31, 2025.

Q: What’s included in the new Yoshi Sundae?
A: Chocolate, fruit biscuits, and a Yoshi rubber marker.

Q: Where can I get the Super Mario Palette 6 cake?
A: At all Baskin-Robbins Japan stores during the campaign.

Q: What is the Question Block Sundae?
A: A sundae topped with one of three surprise chocolate items.

Q: How can I get the exclusive sticker?
A: Check in via the My Nintendo app after purchasing a collab item.

Source : ORICON NEWS