Key Facts

Chiikawa collaboration starts June 27, 2025, at Kura Sushi nationwide
Two new dishes inspired by Chiikawa anime storylines debut
Exclusive Bikkura Pon! prizes available with every 5 plates
Original merch includes figures, magnets, and badges only at Kura Sushi
Harajuku and Namba Parks South stores feature themed decor and photo spots

Starting June 27, Kura Sushi is launching a limited-time collaboration with the hugely popular Japanese character franchise Chiikawa. Fans will be treated to two exclusive themed dishes, original Bikkura Pon! prizes, and limited-edition merchandise, all available only at Kura Sushi locations in Japan. This special summer event brings the whimsical world of Chiikawa into the sushi dining experience, combining food, fun, and fandom in a uniquely immersive campaign.

One of the collaboration's highlights is the introduction of two new Chiikawa-inspired menu items: “Sushi Chazuke from the Infinite White Rice Spring” and “Victory Reward Pouch Udon.” Each dish is designed to reflect key scenes and motifs from the anime series, complete with Kura Sushi’s signature dashi broth made fresh daily from kombu and bonito.

Two Dishes Inspired by Chiikawa's World

Sushi Chazuke from the Infinite White Rice Spring – ¥480
Available: June 27 – August 6, 2025 (Dine-in only)
This playful dish recreates a moment from Episode 12 where Hachiware spills sushi and accidentally invents “sushi chazuke.” Served in a bowl modeled after the “Infinite White Rice Spring,” the dish features tamago, tuna, salmon, and ikura, topped with hot house-made dashi.

Victory Reward Pouch Udon – ¥530
Available: June 27 – August 6, 2025 (Dine-in only)
Inspired by the reward bags given after defeating a “target enemy,” this udon dish features a flavorful mochi pouch soaking in savory broth. Each order comes with a random collectible card (8 types total) with space on the back to write your own “Goals to Try” list.

Play Bikkura Pon! for Limited Chiikawa Prizes

Kura Sushi’s signature table game, Bikkura Pon!, gets a Chiikawa makeover. After inserting five empty plates into the dish slot, guests can enjoy an original mini-game video starring Chiikawa, Hachiware, and other characters. Winners receive exclusive prizes, including:

Mini figures of Chiikawa characters transformed into menu items like Negi Tuna, Tiramisu, or Kura Dashi

Can badges featuring them holding “Subjugation Sticks” or “Sasumata” weapons

Magnet sheets styled after Senden-kun, the brand’s antimicrobial sushi cover

Collectible Goods Giveaway: 3 Campaign Rounds

On purchases over ¥2,500 (tax included), customers will receive original goods themed around Chiikawa, including:

Round 1 (from June 27): Clear File
Round 2 (from July 11): Uchiwa Fan
Round 3 (from July 25): Sushi Plate

Quantities are limited and available while supplies last.

Limited Decor at Flagship Stores in Harajuku & Namba

For a deeper experience, only two “Global Flagship Stores” — Harajuku and Namba Parks South — will feature full Chiikawa-themed interior decorations. These locations double as photogenic spots, perfect for capturing the magic of the collaboration.

FAQ

Q: When does the Chiikawa x Kura Sushi collaboration start and end?
A: The main event runs from June 27 to August 6, 2025. Some giveaways have specific round start dates.

Q: Can I take out the Chiikawa-themed menu items?
A: No. Both the Sushi Chazuke and Udon dishes are available for dine-in only.

Q: How does the Bikkura Pon! game work?
A: Insert five plates into the table slot to play the original Chiikawa-themed animation game. If you win, you’ll receive a limited prize.

Q: Are the collectible cards available for purchase?
A: No. The “Goals to Try” collectible cards are included only with the Victory Reward Pouch Udon.

Q: Where can I enjoy the special interior decor?
A: Only at the Harajuku and Namba Parks South flagship stores.

Source : ORICON NEWS