Sanrio has announced an upcoming collaboration with the beloved character series Chiikawa, launching a special product line titled Chiikawa × Sanrio Characters on June 13. This original crossover will feature both brands’ mascots in “transformation” (Narikiru) costume designs, a unique visual concept exclusive to this collection.

“Narikiru” Theme: Characters Wearing Each Other's Fluffy Suits

The collaboration showcases Chiikawa and Sanrio Characters wearing each other's fluffy and fuzzy suits, embodying the charm of both universes in one adorable fusion. The whimsical concept is brought to life through detailed illustrations and product designs that highlight each character's lovable features.

Product Lineup: Plushies, Bags, Accessories, and More

The collection includes a wide variety of 21 daily-use items such as:
Plush dolls
Mascot holders
Mini shoulder bags (pochettes)
Tote bags and eco-bags
Flat pouch 2-piece sets
Sticker sets
Secret mascot charms
Hair clips and more

These items will be available at:
Sanrio shops nationwide
Sanrio corners in department stores
Sanrio Online Shop
All items go on sale starting June 13.

First-Day Sales Require Sanrio+ Lottery Entry

To manage demand, in-store purchases on launch day will be limited to customers who have won the advance Sanrio+ lottery. This member-exclusive system ensures fair access and crowd control at participating stores.

Frequently Asked Questions

What is the theme of the Chiikawa × Sanrio collaboration?
The theme is “Narikiru,” where Chiikawa and Sanrio characters wear each other's fluffy costumes in a charming crossover design.

When will the products go on sale?
The full collection will be released on June 13, 2025, across Sanrio shops, department stores, and online.

What types of items are available?
The lineup includes plush dolls, tote bags, mascot charms, eco bags, pouches, stickers, and even secret items like hair clips.

Can I buy the items on launch day at the store?
Only customers who win the advance Sanrio+ lottery will be eligible to purchase items in-store on June 13.

Where else can I buy the products?
In addition to physical stores, the items will also be available through the Sanrio Online Shop.

Source : ORICON NEWS