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Japan Anime News Edit by Taimu Tsuji

Chiikawa Teams Up with Seiun Incense for Surreal Yet Adorable Collaboration—Official Product Drops May 21

The official X (formerly Twitter) account for Chiikawa merchandise announced on May 19 that a special collaboration product titled “Chiikawa × Seiun Incense: 45-Stick Box” will be released by Nippon Kodo on May 21.


Cover of Chiikawa: Nanka Chiisakute Kawaii Yatsu, Volume 1

Cover of Chiikawa: Nanka Chiisakute Kawaii Yatsu, Volume 1 ©Nagano


This unique item celebrates a fan-favorite scene from Chiikawa, the manga series by illustrator Nagano, where the characters Chiikawa and Hachiware sing the cheerful jingle of Seiun, a classic Japanese incense brand by Nippon Kodo. The scene gained viral popularity upon its TV anime adaptation, with its first airing on September 3, 2024, drawing over 1.56 million views on YouTube’s catch-up stream. Due to overwhelming demand, the episode was re-aired on May 13 as one of the “most talked-about” episodes.


Main visual of the Chiikawa TV anime

Main visual of the Chiikawa TV anime ©Nagano / Chiikawa Production Committee


Following the announcement, fans flooded social media with joyful reactions such as:
“Chiikawa actually did it—they really collaborated with Seiun!”
“Chiikawa is unstoppable!”
“I’m so glad they used that song in the anime—it was only a matter of time before this incense came out!”
“Even Koichi Morita must be shocked!”
“This joke has finally become reality… and I love it!”

The product will be available for purchase starting May 21 through the Nippon Kodo official online store, Koh Gallery (Yahoo! Shopping), and Chiikawa Land stores. It will also go on sale at the Chiikawa Market beginning May 23.




Source : ORICON NEWS