Key Facts Block

・BLEACH WORLD opened at Bandai Namco Cross Store Tokyo on June 27
・“Kurohitsugi Pudding” served with a full incantation sheet
・Dessert features purple milk pudding and blueberry sauce
・Fans can chant the incantation when ordering—but it's optional
・The event runs until Jan 12, 2026 across four Japanese cities

A Dessert Worthy of Aizen? Inside BLEACH’s Kurohitsugi Pudding Experience

At BLEACH WORLD, now open in Tokyo’s Ikebukuro district, fans can dive deep into the anime’s universe—down to the desserts. Among the most talked-about is the Hadō No. 90: Kurohitsugi Pudding, inspired by Sōsuke Aizen’s iconic dark arts move. The twist? You’re encouraged to order it using the full incantation from the series.

While the menu humorously states “Please order with the full chant,” ORICON NEWS investigated if fans truly must channel their inner Aizen. The pudding is served atop a printed “complete incantation sheet,” adding a theatrical flair. Its visual impact alone—gleaming dark purple layers inside a transparent square container—makes it a standout.

Taste-wise, the dessert starts with a refreshing clear jelly and tangy blueberry sauce, followed by a creamy, rich milk pudding. It’s a sweet with real complexity—just like the duality of Aizen himself.

Behind the Magic: Do You Have to Chant?

We asked the staff. The verdict? No, you don’t have to chant. Upon entry, guests receive an order sheet. Simply check the items and hand it in—chanting is optional. However, if you do want to perform the incantation, staff will gladly accept it (but won’t repeat it back, due to operational flow). Those who do might just feel the “power” of Kurohitsugi intensify...

More Than Dessert: Explore BLEACH WORLD

Beyond pudding, BLEACH WORLD offers a full menu of immersive experiences:
Games like Bankai! Unleash Your Zanpakutō and High School Warfare Roulette
Fan-favorite Mayuri’s Glowing Gachapon returns
Life-size illustrations of Ichigo Kurosaki and 13 Squad Captains, including Suì-Fēng, Rōjūrō Ōtoribashi, and Tōshirō Hitsugaya
The event travels Japan after Tokyo—heading to Osaka, Fukuoka, and Yokohama—so fans nationwide can experience the Soul Society firsthand.

FAQ

Q: Do I need to chant the full Kurohitsugi spell to order the pudding?
A: No, it’s optional. You can just use the order sheet.

Q: What is the Kurohitsugi Pudding made of?
A: Purple milk pudding with blueberry sauce and clear jelly.

Q: Where is BLEACH WORLD held?
A: At Bandai Namco Cross Stores in Tokyo, Osaka, Fukuoka, and Yokohama.

Q: Can I take photos with BLEACH characters?
A: Yes, life-size illustrations of Ichigo and the captains are on display.

Q: Until when is the Tokyo venue open?
A: BLEACH WORLD Tokyo runs until July 27, 2025.

Source : ORICON NEWS