SPY×FAMILY × Sanrio Collaboration Brings Exclusive Pop-Up Shops in Japan
The hit anime SPY×FAMILY is teaming up with Sanrio for an exclusive collaboration featuring adorable new visuals and merchandise. Beginning August 13, pop-up shops will open across Japan, starting at Ikebukuro Loft in Tokyo, followed by stops at Umeda Store in Osaka and Tenjin Store in Fukuoka.
Visual featuring SPY×FAMILY x Sanrio collaboration with Anya and Hello Kitty enjoying their day out. ©TE/S, SFP ©2025 SANRIO CO., LTD. APPROVAL NO. L661017 / Image from Ikebukuro Loft pop-up shop announcement.
The collaboration features a lineup of charming visuals, including Anya and Hello Kitty swapping outfits for a day out together. Additional original illustrations highlight sweet-themed pairings such as Loid with Pompompurin, Yor with My Melody, and Bond with Cinnamoroll.
Merchandise featuring these newly drawn designs will be available at the pop-up locations. For those eager to purchase early, pre-orders will begin at 4:00 PM on June 10 (JST) via the TOHO animation STORE.
SPY×FAMILY is a spy-action comedy series that follows the story of Loid, a skilled spy tasked with a top-secret mission requiring him to create a fake family. His adopted daughter Anya possesses telepathic powers, and his pretend wife Yor is secretly an assassin. The anime adaptation premiered in 2022, with the first cour airing from April to June and the second from October to December. Season 2 aired from October to December 2023, and its theatrical film, released in December 2023, grossed an impressive ¥6.26 billion. The third season is slated to premiere in October 2025.
Frequently Asked Questions
When does the SPY×FAMILY × Sanrio pop-up shop open?
The first pop-up shop opens on August 13, 2025, at Ikebukuro Loft in Tokyo, followed by locations in Osaka and Fukuoka.
Where can I buy the collaboration merchandise?
Items will be available at the pop-up shops and through pre-orders at the TOHO animation STORE starting June 10 at 4:00 PM (JST).
Which characters are featured in the SPY×FAMILY × Sanrio collaboration?
Anya with Hello Kitty, Loid with Pompompurin, Yor with My Melody, and Bond with Cinnamoroll are the featured pairings in the newly drawn visuals.
Is this collaboration official?
Yes, it is an officially licensed collaboration between SPY×FAMILY and Sanrio, approved by both production committees.
Source : ORICON NEWS