GU, part of the Fast Retailing Group that also operates UNIQLO, has launched a special collection in collaboration with Pokémon, beloved across generations. Released on April 25 at GU stores and online in Japan, the collection carries the brand message "YOUR FREEDOM: Freedom to Be Yourself" and offers items themed around "encounters" and "adventures" expressed through nostalgic pixel art, perfect for the early summer leisure season.

For men, the collection includes popular items such as the annual Sweat T-shirt featuring embroidered Pokémon designs and convenient sacoche bags for outings. The designs prominently feature Pokémon from the Kanto region, evoking fond memories of meeting Pokémon for the first time.

For kids, the collection focuses on the theme of "adventure." Highlights include a UV-protection parka that folds into a Poké Ball design, active shorts with quick-dry functionality, and mesh caps ideal for school and outdoor activities. Both the men's and kids' lines also offer lounge sets, perfect for enjoying Pokémon time at home or on the go.

The collection, available starting April 25, features six men's items and five kids' items, with prices ranging from 390 yen to 2,990 yen. For the full lineup, check the official GU special feature page.

With pixel-art Pokémon capturing both nostalgia and freshness, this collection promises the start of a new adventure for fans of all ages this early summer.

GU Official: Pokemn pixel art collection

Source : PR TIMES