UNIQLO’s graphic T-shirt brand, UT, will launch a special collaboration collection on April 14 to commemorate the 45th anniversary of the legendary anime series Mobile Suit Gundam. The new “Mobile Suit Gundam 45th Anniversary UT” collection includes four distinct designs that feature iconic visuals from across the franchise.

Highlighting Three Major Gundam Series

Since its debut in 1979, the Gundam series has continued to capture the hearts of fans across generations. This anniversary collection features carefully selected artwork from:

Mobile Suit Gundam (the original 1979 series),

Mobile Suit Gundam SEED series,

Mobile Suit Gundam: The Witch from Mercury.

One of the standout elements of the collection is a brand-new illustration created exclusively for this release by Kunio Okawara, the legendary mechanical designer who played a crucial role in shaping the Gundam universe.

Augmented Reality (AR) Experiences Bring Gundam to Life

Two large-scale AR campaigns will accompany the T-shirt release, blending digital innovation with the Gundam world:

"Gundam Stands at UNIQLO!": Starting April 10, users can witness a Gundam appear before their eyes via smartphone-based AR.

In-Store AR Campaign: Beginning April 14, life-sized Gundam models will appear at seven UNIQLO stores across Japan using GPS-linked AR, offering fans a grand-scale interactive experience.

These initiatives promise to create buzz through unforgettable real and virtual encounters.

Available Sizes and Purchase Information

The collection is available in sizes XS to 4XL, with XS, XXL, 3XL, and 4XL available online only. Items will be sold nationwide at UNIQLO stores and online.

Blending physical fashion with immersive tech, this collaboration is set to become a memorable highlight for Gundam fans this spring.

© Sotsu・Sunrise
© Sotsu・Sunrise・MBS

Source : ORICON NEWS