Tsumura’s Oishii Wakan Plus Throat Candy Series has announced its first collaboration with the popular anime The Apothecary Diaries. The campaign, held from November 4 to December 31, 2025, offers fans a chance to win exclusive merchandise featuring Maomao and Jinshi through a purchase-based lottery.

Quick Summary

・ First collaboration between The Apothecary Diaries and Tsumura’s throat candy brand.
・ Campaign runs from November 4 to December 31, 2025.
・ Purchase-based lottery offers exclusive acrylic stands, QUO cards, and posters.
・ Products co-developed by Tsumura and Kasugai Confectionery.
・ Digital wallpapers are gifted upon entry completion.

What Is the Apothecary Diaries x Tsumura Collaboration About?

The campaign marks the first tie-up between The Apothecary Diaries anime and Tsumura’s Oishii Wakan Plus Throat Candy Series. Fans who purchase designated products can enter a lottery by uploading their receipt via an online form. The event runs from 10:00 a.m. on November 4 to 5:00 p.m. on December 31, 2025, and is limited to in-store purchases.

The collaboration features newly illustrated artwork depicting Maomao holding Tsumura’s throat candies and Jinshi offering one beside her. The campaign offers 1,500 prizes, divided into three categories: the Diorama Acrylic Stand (200 winners), a 300-yen QUO Card (300 winners), and an Original Poster (1,000 winners). Every participant also receives a random digital smartphone wallpaper from three available designs.

What Are Tsumura’s Oishii Wakan Plus Throat Candies?

Developed jointly by Tsumura and long-established confectionery maker Kasugai Confectionery, Tsumura’s Oishii Wakan Plus Throat Candy Series incorporates carefully balanced traditional Japanese herbal ingredients. The product line is designed to support wellness for people seeking a refreshing and soothing experience, especially when dryness becomes a concern.

Two flavors are included in the campaign: Tsumura’s Oishii Wakan Plus Throat Candy and Tsumura’s Oishii Wakan Plus Takameru Throat Candy. Each embodies Tsumura’s expertise in combining traditional herbal principles with modern taste and health considerations.

What’s New for The Apothecary Diaries Anime?

The Apothecary Diaries follows Maomao, a pharmacist’s daughter fascinated by poisons and medicine, and Jinshi, a mysterious eunuch serving at the imperial court. Together, they solve a series of intricate cases set within the palace.

Recently, a second-anniversary promotional video revealed that the anime will return with a third season and its first theatrical film adaptation. The collaboration with Tsumura comes shortly after this announcement, adding momentum to the franchise’s growing popularity.

FAQ

Q: When does the collaboration campaign take place?
A: From November 4, 2025, at 10:00 a.m. to December 31, 2025, at 5:00 p.m.

Q: How can fans participate?
A: By purchasing eligible throat candies in stores, photographing the receipt, and submitting it through the online entry form.

Q: What prizes are available?
A: Acrylic stands, QUO cards, and posters featuring exclusive artwork of Maomao and Jinshi, plus digital wallpapers for all participants.

Q: Can online purchases qualify?
A: No. Only in-store purchases are eligible for entry.

Q: Who produces Tsumura’s Oishii Wakan Plus Throat Candy Series?
A: The products are co-developed by Tsumura and Kasugai Confectionery.

Source : ORICON NEWS