Monster Strike to Debut at Mela! Mela! Anime Japan!! 2025 in New Delhi

MIXI, Inc. announced on August 20, 2025, that its mobile RPG Monster Strike will participate in Mela! Mela! Anime Japan!! 2025 in New Delhi. The event, one of India’s largest anime festivals, will run September 13–14 at Pacific Mall Tagore Garden. This marks the title’s first exhibition in India, ahead of its localized launch scheduled within fiscal 2025.

Monster Strike Joins Mela! Mela! Anime Japan!! 2025

At MMAJ 2025, MIXI will showcase Monster Strike to Indian fans through a dedicated booth. The exhibition will include interactive, visitor-participation activities, offering opportunities for attendees to engage with the game’s world. Character photo spots will be set up, and the Indian version’s official logo and key visual will be unveiled at the venue. Local cosplayers will join the event, adding a cultural element tailored to fans of Japanese pop culture. Exclusive merchandise will also be distributed, alongside special content designed for the festival. The booth is structured as a hands-on introduction to the title, ensuring that anime and gaming fans in India can experience the brand directly. By combining visual attractions with participatory elements, MIXI intends to present Monster Strike in a way that resonates with the event’s audience.

Preparing for the India Launch

MIXI confirmed that the Indian release of Monster Strike is scheduled within fiscal 2025. Ahead of this launch, the company is localizing the title to reflect Indian cultural preferences and user expectations. Participation in MMAJ serves as a pre-release initiative, enabling MIXI to connect with fans before the official rollout. Through the event, the company also aims to strengthen relationships with intellectual property holders and local businesses in India, laying a foundation for future collaborations. MMAJ, recognized as one of the largest Japanese cultural events in India, provides an established stage to present Japanese entertainment. For MIXI, joining MMAJ represents both a promotional opportunity and a step toward building visibility in the region. By aligning the game’s introduction with this large-scale anime event, MIXI positions Monster Strike to reach potential users while generating awareness ahead of launch.

Global Reach of Monster Strike

Since its release in October 2013, Monster Strike has remained a prominent mobile action RPG, emphasizing cooperative gameplay for up to four players. Over more than a decade, the title has expanded its audience and sustained popularity worldwide. MIXI reported that as of May 2025, Monster Strike surpassed 64 million cumulative users globally. This milestone highlights the game’s continued presence across international markets. The announcement of MMAJ participation connects this global success with the company’s efforts to expand into India. By presenting the title at a major anime event, MIXI links its worldwide track record with new local engagement. The exhibition illustrates how a game with a long-standing global footprint is preparing for tailored introduction into a new region. Positioned alongside its established history, the India launch represents the next step in the title’s trajectory as a widely played international mobile RPG.

Source : PR Times