SEGA and Timberland Launch 30 Sonic Yellow Boots

Key Facts

• SEGA and Timberland announced their first collaboration on August 5
• The lineup includes yellow boots, long-sleeve T-shirts, and short-sleeve T-shirts
• Sonic appears on all items in special illustrated designs
• Only 30 pairs of boots will be sold worldwide, priced at ¥38,500
• Available exclusively at Timberland Shibuya PARCO from August 9

SEGA and Timberland have announced their first-ever collaboration, launching a limited-edition lineup featuring Sonic the Hedgehog. The release includes a pair of specially designed yellow boots and two T-shirt styles. The collection celebrates the opening of SEGA’s flagship store, SEGA STORE TOKYO, in Shibuya PARCO. Sales begin August 9 exclusively at the Timberland Shibuya PARCO Store, with the yellow boots limited to just 30 pairs worldwide.

Sonic Yellow Boots Limited to 30 Pairs

The highlight of the collaboration is the limited-edition 6-Inch Premium Waterproof Boots, widely known as Timberland’s “Yellow Boots.” These boots feature a special illustration of Sonic the Hedgehog wearing Timberlands, engraved on both the side heel and hangtag. The laces have been updated in cobalt blue to reflect Sonic’s signature color, adding bold visual impact to the iconic silhouette.

Only 30 pairs of these Sonic-themed boots will be produced globally, each priced at ¥38,500 (tax included). The exclusive design merges Timberland’s rugged aesthetic with SEGA’s beloved character, creating a collectible crossover item for fans of both brands.

Apparel Items Feature Sonic Branding

In addition to the boots, the collaboration includes two types of T-shirts:
Long-Sleeve T-Shirt: Features a small Sonic graphic on the left chest, with the Sonic series title logo on the right sleeve and Timberland’s cobalt blue logo on the left sleeve.

Short-Sleeve T-Shirt: Showcases a large print of Sonic on the back, with the Sonic logo and Timberland logo placed on the front left chest.

Both shirt types come in white and black colorways. The white version uses a half-rubber print for a soft, vintage-style finish. The black version features a frost finish, giving it a worn, faded look.

Each color of both the long-sleeve and short-sleeve shirts is limited to 50 units. Prices are set at ¥14,300 for the long-sleeve and ¥11,000 for the short-sleeve, respectively.

Celebrating SEGA STORE TOKYO’s Opening

This collaboration commemorates the opening of SEGA STORE TOKYO, SEGA’s first flagship location in Japan. The store is located within Shibuya PARCO, a popular fashion and culture hub where Timberland also has a directly operated store.

The release is exclusive to Timberland’s Shibuya PARCO location and will not be available online or through other retail outlets. The collaboration brings together two iconic brands known for style and legacy, with a playful design that pays tribute to Sonic’s enduring popularity.

FAQ

Q: What items are included in the SEGA × Timberland collaboration?
A: The collection includes yellow boots, a long-sleeve T-shirt, and a short-sleeve T-shirt.

Q: How many Sonic yellow boots will be released?
A: Only 30 pairs of the Sonic yellow boots will be sold worldwide.

Q: Where can I buy the collaboration items?
A: They will be available exclusively at Timberland Shibuya PARCO Store starting August 9.

Q: What is the price of the Sonic yellow boots?
A: The boots are priced at ¥38,500 (tax included).

Q: What is special about the T-shirts in the collection?
A: Both feature special Sonic designs and are limited to 50 units per color, with unique printing techniques.

Source : ORICON NEWS