Pokémon × Baskin-Robbins 7th Summer Campaign Announced

Key Facts

• Baskin-Robbins Japan will hold the 31 Poke-Natsu! Campaign from Aug 1 to Sept 3.
• The 7th collaboration theme is “Exciting Summer Vacation.”
• New Pokémon flavor “Pikachu Tropica Soda” will be released.
• Pokémon Double Cups, Sundaes, and Variety Boxes feature new designs.
• Special sets and items include stickers, Frenda Picks, and tote bags.

Baskin-Robbins Japan will host the “31 Poke-Natsu! Campaign” from August 1 to September 3, 2025, marking its 7th annual collaboration with the Pokémon franchise. This year’s theme, “Exciting Summer Vacation,” brings a wide selection of new ice cream flavors, special cups, sundaes, and limited-edition goods designed with popular Pokémon characters.

New Flavor: Pikachu Tropica Soda

The highlight of this year’s campaign is the new Pokémon-inspired flavor, “Pikachu Tropica Soda” (420 yen, single regular size). This refreshing sorbet combines the taste of soda and ramune, topped with creamy vanilla ice cream to resemble a soda float. A Pikachu-shaped candy adds a playful texture and visual accent.

The flavor also features a bright yellow “Tropica Ribbon” made with tropical pineapple flavor, creating a sweet and tangy taste perfect for summer.

Pokémon Double Cup and Special Goods

The “Pokémon Double Cup” is available in small (510 yen) and regular (760 yen) sizes. This year’s cups feature colorful designs of Pikachu alongside Pawmi, Sprigatito, Fuecoco, Quaxly, and starter Pokémon from Pokémon LEGENDS Z-A—Chikorita, Tepig, and Totodile.

Each Double Cup comes with a limited sundae spoon and a randomly selected Pokémon sticker from 20 designs, including Bulbasaur, Charmander, and Squirtle. These collectible items are designed to appeal to both children and adults.

Pokémon Sundae and Crush Soda

The “Pokémon Sundae” (600 yen) includes large original chocolate pieces featuring Pikachu and Pawmi, whipped cream, colorful sprinkles, and ice cream resembling a Poké Ball. Each sundae comes with a “Frenda Pick” for use with the kids' amusement machine “Pokémon Frenda.” Special versions include “Pikachu & Tinkaton” and “Tandemaus & Pawmi” Frenda Picks.

Returning with an upgrade is the “The Crush Soda Pokémon Colorful Fruits” (700 yen). This drink combines three syrup flavors—lemon, pineapple, and apple—that mix to create vibrant colors and refreshing taste, ideal for summer.

Takeout Boxes and Ice Cream Cakes

The “Pokémon Variety Box” is available in small (4 scoops for 1,360 yen up to 12 scoops for 3,400 yen) and regular sizes (4 scoops for 1,680 yen up to 12 scoops for 4,200 yen), with packaging decorated by various Pokémon characters.

The “Pokémon Exciting Ice Cream Set” (3,500 yen small / 4,140 yen regular) offers nine scoops and a unique two-way cooler bag. The box features a double lid design—one with colorful Pokémon illustrations and another black-and-white lid that customers can color themselves.

Year-round favorites like the “Pokémon Palette 4” (3,500 yen), a cake with four different ice cream flavors topped with Pikachu, Sprigatito, Fuecoco, and Quaxly chocolates, and the “Pokémon Ice Cream Cake Pikachu” (3,500 yen) are also available.

FAQ

Q1: When will the 31 Poke-Natsu! Campaign run?
A1: It will be held from August 1 to September 3, 2025.

Q2: What is the theme of this year’s collaboration?
A2: The theme is “Exciting Summer Vacation.”

Q3: What new flavor is being introduced?
A3: The new flavor is “Pikachu Tropica Soda,” inspired by soda floats.

Q4: Are there special Pokémon goods with purchases?
A4: Yes, items such as sundae spoons, collectible stickers, and Frenda Picks are included.

Q5: Which Pokémon appear on the Double Cups?
A5: Pikachu, Pawmi, Sprigatito, Fuecoco, Quaxly, Chikorita, Tepig, and Totodile.

Source : ORICON NEWS