Kaiju No. 8 Takes Over Tokyo’s Ring Road in Explosive Ad Campaign titled “Kaiju Kuru” (The Kaiju Is Coming) Ahead of Season 2 Premiere

To celebrate the completion of the original manga and the launch of the anime’s second season on July 19 (JST), KAIJU No. 8 THE GAME, set for release this summer, has kicked off a bold advertising campaign titled “怪獣来ル, Kaiju Kuru” (The Kaiju Is Coming), taking over Tokyo’s Ring Road No. 8.

On social media, the campaign has stirred quite a buzz with comments like, “What is this ad?” and “The buildings have turned into Kaiju No. 8!”.

The campaign features both physical and digital elements. Along the Ring Road, advertisements depict damage as if caused by a kaiju attack. Notably, the Wada Building (1-40-9 Chitosedai, Setagaya-ku) near Chitose-Funabashi Station and Takashima Ice Room (1-39-12 Chitosedai, Setagaya-ku) showcase visuals that create the illusion of a real kaiju emerging in Tokyo. Utility poles in the area are also adorned with teaser posters bearing the “Kaiju Kuru” message. These displays will remain in place until August 10.

Furthermore, eight train stations along the Ring Road—Takaido, Iogi, Ogikubo, Haneda Airport Terminal 3, Chitose-Funabashi, Hachimanyama, Keikyu Kamata, and Den-en-Chofu—feature visuals announcing the arrival of eight kaiju, each accompanied by the “Kaiju Kuru” message. These are scheduled to be displayed through July 20.

On the official X (formerly Twitter) account for KAIJU No. 8 THE GAME, five immersive videos are being posted from July 15 to 19, one per day, portraying a world where kaiju have suddenly appeared in real life.

About Kaiju No.8

The anime Kaiju No. 8 is based on the hit manga by Naoya Matsumoto, which began serialization in 2020 on Shonen Jump+ (Shueisha). The story follows the Japan Defense Force as they battle kaiju that routinely terrorize humanity, featuring intense clashes between monsters and those who protect the public.

As of April 2025, the original manga has surpassed 18 million copies in circulation in Japan and boasts over 700 million views on Shonen Jump+. The anime’s first season aired from April to June 2024, dominating the daily rankings across major streaming platforms. Season 2 begins airing today.

Source : ORICON NEWS