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  • Takara Tomy Wins 11 Prizes at Japan Toy Awards 2025, Including Tomica and Licca-chan House
Japan Anime News Edit by Taimu Tsuji

Takara Tomy Wins 11 Prizes at Japan Toy Awards 2025, Including Tomica and Licca-chan House

Takara Tomy has secured 11 prizes at the Japan Toy Awards 2025, including three Grand Awards. Among the top winners were the Grand Mall Tomica Building, released to mark Tomica’s 55th anniversary, and the Licca-chan House Talking Auto-Lock Two-Story Grand Maison. The results highlighted the company’s strong presence in the toy industry, with recognition across multiple categories.


Takara Tomy’s Grand Mall Tomica Building and Licca-chan House Talking Auto-Lock Two-Story Grand Maison won Grand Awards at the Japan Toy Awards 2025.

The Grand Mall Tomica Building (55th Anniversary Edition) and Licca-chan House Talking Auto-Lock Two-Story Grand Maison were honored with Grand Awards at the Japan Toy Awards 2025, showcasing Takara Tomy’s leading presence in the toy industry (C) TOMY.


Takara Tomy’s Grand Award Winners

The three Grand Award winners were the Tomica & Plarail Block: Vehicle Block Town Box (Educational category), the Grand Mall Tomica Building (55th Anniversary Edition) (Action category), and the Licca-chan House Talking Auto-Lock Two-Story Grand Maison (Co-Play Toys category). This marked the first time the Tomica brand won in two categories and the third consecutive year that the Tomica World received a Grand Award. Judges highlighted educational value, the ability to recreate familiar everyday scenes, compatibility with other toys, and universal design features.


Tomica & Plarail Block Vehicle Block Town Box, which helps children learn about vehicles while building, won the Educational Grand Award at the Japan Toy Awards 2025.

The Tomica & Plarail Block: Vehicle Block Town Box received the Educational Grand Award at the Japan Toy Awards 2025 for its educational value and creative play opportunities (C) TOMY.


Additional Awards for Hit Products

Takara Tomy also received recognition in other categories. The baby toy Winnie the Pooh Selectable Rotating 6-Way Gym Transforming Mobile, which has sold more than 1.5 million units, received the Hit Sales Award. The globally popular BEYBLADE X series earned a Special Award, having shipped more than 520 million units across 80 countries and regions since its 1999 debut. The series will host the BEYBLADE X World Championship 2025 in October next year.


The Winnie the Pooh Selectable Rotating 6-Way Gym Transforming Mobile, which surpassed 1.5 million units sold, won the Hit Sales Award at the Japan Toy Awards 2025.

The baby toy Winnie the Pooh Selectable Rotating 6-Way Gym Transforming Mobile, a long-time bestseller with over 1.5 million units sold, received the Hit Sales Award at the Japan Toy Awards 2025 (C) Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard.


The BEYBLADE X series, a global hit with over 520 million units shipped in 80 countries, received a Special Award at the Japan Toy Awards 2025.

The BEYBLADE X series, born in 1999 and shipped worldwide in more than 80 countries and regions, earned the Special Award at the Japan Toy Awards 2025 as it continues its international success (C) TOMY.


Excellence Awards Across Six Categories

Six toys earned Excellence Awards: Licca-chan: Colorful Illumi Crane Let’s Go Round One (Basic category), Pokémon Rotom Phone SHAKE (Character category), Quick-Press Quiz Button (Game & Puzzle category), Punirunz Sanrio Characters (Digital category), Pokémon Pyoko Puny series (Variety category), and Pikachu Together! Talking Word Scanner (Co-Play Toys category).


Licca-chan: Colorful Illumi Crane Let’s Go Round One, recognized for fun play value, received the Excellence Award in the Basic category at the Japan Toy Awards 2025.

Licca-chan: Colorful Illumi Crane Let’s Go Round One won the Excellence Award in the Basic category at the Japan Toy Awards 2025 for its engaging design and broad appeal (C) TOMY.


Pokémon Rotom Phone SHAKE, inspired by the popular character Rotom, received the Excellence Award in the Character category at the Japan Toy Awards 2025.

Pokémon Rotom Phone SHAKE captured children’s imagination and was awarded the Excellence Award in the Character category at the Japan Toy Awards 2025 (C) Nintendo · Creatures · GAME FREAK · TV Tokyo · ShoPro · JR Kikaku (C) Pokémon.


Quick-Press Quiz Button, designed for fast-paced trivia play, received the Excellence Award in the Game & Puzzle category at the Japan Toy Awards 2025.

The Quick-Press Quiz Button, an interactive game for rapid trivia competition, received the Excellence Award in the Game & Puzzle category at the Japan Toy Awards 2025 (C) TOMY (C) baton inc.


Punirunz Sanrio Characters, combining digital play with beloved Sanrio icons, received the Excellence Award in the Digital category at the Japan Toy Awards 2025.

Punirunz Sanrio Characters, a digital interactive toy featuring popular Sanrio characters, was honored with the Excellence Award in the Digital category at the Japan Toy Awards 2025 (C) TOMY (C) 2025 SANRIO CO., LTD. APPROVAL NO. L660318.


The Pokémon Pyoko Puny series, offering playful and collectible designs, received the Excellence Award in the Variety category at the Japan Toy Awards 2025.

The Pokémon Pyoko Puny series won the Excellence Award in the Variety category at the Japan Toy Awards 2025 for its fun, squishy designs and wide appeal among children (C) Nintendo · Creatures · GAME FREAK · TV Tokyo · ShoPro · JR Kikaku (C) Pokémon.


Pikachu Together! Talking Word Scanner, designed for co-play fun, received the Excellence Award in the Co-Play Toys category at the Japan Toy Awards 2025.

Pikachu Together! Talking Word Scanner, an interactive learning toy featuring voice play with Pikachu, received the Excellence Award in the Co-Play Toys category at the Japan Toy Awards 2025 (C) Nintendo · Creatures · GAME FREAK · TV Tokyo · ShoPro · JR Kikaku (C) Pokémon.


Japan Toy Awards Overview

Established in 2008, the Japan Toy Awards are now in their 17th edition. This year’s competition received 350 entries from 44 companies. The award-winning toys, including the Grand Award recipients, will be showcased at the Tokyo Toy Show 2025 in August, where they will be introduced to audiences across generations.


Source : ORICON NEWS

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