The major beverage company Coca-Cola has commenced the limited-time sale of Coca-Cola bottles and cans in special designs, collaborating with the American comic book series Marvel (hereinafter referred to as Marvel), under the banner "Coca-Cola x Marvel: The Heroes" starting from the 8th.

Featured on the packaging are beloved characters and stories that have been cherished for over 80 years by Marvel, including popular superheroes. For this collaboration, original artwork was created for characters such as Iron Man, and popular heroes like Deadpool and Wolverine, who are garnering attention for their upcoming summer movie "Deadpool & Wolverine", making a total of 27 heroes across 32 designs. Alongside the release, a new commercial titled "Coca-Cola Wolverine + Deadpool" (15 seconds) featuring Marvel heroes has also been launched, accompanied by a limited AR content and a gift campaign offering original items based on the number of purchases. Moreover, from May 3rd to 6th, an event titled "Coca-Cola x Marvel: The Heroes - Experience the Ultimate Power in Shibuya" will be held in Tokyo, Shibuya, allowing visitors to immerse themselves in the world of "Coca-Cola x Marvel."